Retail Marketing Coordinator
Position: Retail Marketing Coordinator
Reports to: Marketing Manager
Purpose: The Retail Marketing Coordinator is involved in developing and executing retail marketing efforts. This role is responsible for managing in-store and print marketing, visual merchandising, as well as digital marketing and social media for the retail stores. Some key aspects in this role is completing successful campaigns from beginning to end, working closely with the marketing manager, as well as interacting with the sales team, design team and senior management to analyze and track KPIs related to marketing and sales growth.
Responsibilities:
• Responsible for development and execution of marketing and advertising strategies, plans and objectives for all stores under management to drive incremental sales
• Work closely with merchandise and sales teams to ensure marketing plans support key product stories for all brands and deliver against shared business goals measured through KPIs
• Handles communications and PR with marketing partners locally in terms of events, social media campaigns, branding assets, influencers, printing, etc.
• Propose, present and track a marketing budget for the year in retail, including all stores. This will include, but is not limited to budget tracking, marketing program recaps as well as presentation development
• Help with the execution of brand unity in the retail industry, meaning that digital and physical presence is interconnected and consistent across all retail stores and websites in order to drive traffic to the stores
• Responsible for content creation for existing social media channels and evaluating new social channels as well to drive traffic and/or increase brand awareness
• Represent the company and its brands wherever the job takes you.
Knowledge, skills and abilities:
Competencies:
• Strong communication skills to work with team members effectively
• Good customer service and interpersonal skills
• Must be adept at problem-solving, including being able to identify issues and resolve them in a timely manner
• Must be able to communicate clearly, both written and orally, as to communicate with sales team, customers and marketing partners
• Must be able to read and write fluently in English, Dutch and Papiamentu, Spanish is encouraged
• Must be able to effectively read and interpret information and analyze social media KPI’s such as engagement
• Must be able to prioritize and plan work activities as to use time efficiently
• Must be organized, accurate, thorough, and able to monitor work for quality
• Must be dependable, able to follow instructions, work well with Management and Sales teams and must be able to improve performance through feedback
• Must be self-starter and contribute meaningfully in brainstorming sessions and in ways to improve the company’s activities
• Must be proactive in solving any issues that arise or any future issues expected.
Job Specifications & Requirements:
Qualification, education and experience
• 2 years of marketing experience is highly desired in the retail and/or wholesale industries
• Must have at least a Bachelor’s Degree in Marketing capacity or equivalent experience in the industry is accepted
• 1-2 years of experience in e-commerce marketing is highly appreciated, but not required
• Proficiency in MS Office (MS Excel and MS PowerPoint, in particular)
• Proficiency in Canva and/or Photoshop highly appreciated
• Must have own means of transportation
• Must be able to work flexible hours
Apply here and Upload your CV.
Reports to: Marketing Manager
Purpose: The Retail Marketing Coordinator is involved in developing and executing retail marketing efforts. This role is responsible for managing in-store and print marketing, visual merchandising, as well as digital marketing and social media for the retail stores. Some key aspects in this role is completing successful campaigns from beginning to end, working closely with the marketing manager, as well as interacting with the sales team, design team and senior management to analyze and track KPIs related to marketing and sales growth.
Responsibilities:
• Responsible for development and execution of marketing and advertising strategies, plans and objectives for all stores under management to drive incremental sales
• Work closely with merchandise and sales teams to ensure marketing plans support key product stories for all brands and deliver against shared business goals measured through KPIs
• Handles communications and PR with marketing partners locally in terms of events, social media campaigns, branding assets, influencers, printing, etc.
• Propose, present and track a marketing budget for the year in retail, including all stores. This will include, but is not limited to budget tracking, marketing program recaps as well as presentation development
• Help with the execution of brand unity in the retail industry, meaning that digital and physical presence is interconnected and consistent across all retail stores and websites in order to drive traffic to the stores
• Responsible for content creation for existing social media channels and evaluating new social channels as well to drive traffic and/or increase brand awareness
• Represent the company and its brands wherever the job takes you.
Knowledge, skills and abilities:
Competencies:
• Strong communication skills to work with team members effectively
• Good customer service and interpersonal skills
• Must be adept at problem-solving, including being able to identify issues and resolve them in a timely manner
• Must be able to communicate clearly, both written and orally, as to communicate with sales team, customers and marketing partners
• Must be able to read and write fluently in English, Dutch and Papiamentu, Spanish is encouraged
• Must be able to effectively read and interpret information and analyze social media KPI’s such as engagement
• Must be able to prioritize and plan work activities as to use time efficiently
• Must be organized, accurate, thorough, and able to monitor work for quality
• Must be dependable, able to follow instructions, work well with Management and Sales teams and must be able to improve performance through feedback
• Must be self-starter and contribute meaningfully in brainstorming sessions and in ways to improve the company’s activities
• Must be proactive in solving any issues that arise or any future issues expected.
Job Specifications & Requirements:
Qualification, education and experience
• 2 years of marketing experience is highly desired in the retail and/or wholesale industries
• Must have at least a Bachelor’s Degree in Marketing capacity or equivalent experience in the industry is accepted
• 1-2 years of experience in e-commerce marketing is highly appreciated, but not required
• Proficiency in MS Office (MS Excel and MS PowerPoint, in particular)
• Proficiency in Canva and/or Photoshop highly appreciated
• Must have own means of transportation
• Must be able to work flexible hours
Apply here and Upload your CV.
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SOLLICITATIE PROCEDURE
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